PPC advertising is huge in today’s online marketing industry, oftentimes people will click on a particular ad because it told them that they would receive a certain discount or item however once they reach the site, they are forced to search for the item which can be very frustrating. Instapage makes PPC advertising very easy by automatically linking your ads to the designated webpage that you assign during the initial set-up process. You can even set-up special discount codes that will automatically be applied when the potential customer clicks on your link. 
Pros: Convertri makes building landing pages and funnels fun and easy. It uses drag and drop, which makes everything so much faster to design. Support and development is good; their FB user group gets daily posts and replies by the founders. I would absolutely go with Convertri over Clickfunnels or Kartra, and not just for the price, but for ease of use and quality of support. The learning curve is minimal for non-techies. No page builder is perfect, but Convertri is the best I've found.

Instapage started as ‘just’ a landing page builder, but now it calls itself a ‘post-click automation platform’. Now, I realize that’s a little jargony, but it does highlight that Instapage is more focused on creating dynamic, personalized landing pages that match your ads, rather than just creating one-off static experiences for all visitors. There’s a lot to like about Instapage’s functionality, but it’s also the most expensive tool on this list.
Like LeadPages, but specifically designed for WordPress sites. This one allows you to create landing pages, sales pages, membership pages, full product launch funnels, and blogs. It’s also mobile-ready, with everything you need to have a responsive site designed with their templates. They don’t have a free option, but their basic package is only $100, with the pro package working up to $300.
Click funnel receives only email support if you are a regular email holder while the enterprise account holder gets priority phone support. LeadPages customers receive better support if compared. While regular members receive only email support, Pro members enjoy live chat and email support, and Enterprise members gets all three: Live chat, email and phone support. 

Digital marketing can be very exciting to work with minus the tools that needed to be worked on a daily basis. Implementing your marketing campaigns in different sets of tools can be very cumbersome. Thankfully, Instapage’s standalone integration page allows the users to locate and manage all the standard integrations in a page. Tools like Mailchimp, WordPress, ActiveCampaign, GoToWebinar, are some of the important ones that Instapage supports. 

You can select the position of your pop up. It lets you use a split test on your popups and tells you every detail about them to help you monitor which popup is working and which ones should be removed. Some of its opt-in forms include popup lightbox, sticky ribbon, in line popup, content lock popup and much more to help build your email list faster. The plugin can be purchased for as low as $67 for a lifetime with one year support.

Square space is an all-in-one software solution that allows you to build a beautiful online presence. The platform features a massive range of powerful award-winning templates for your website, online store, and portfolio. Each template on this platform are uniquely created by an expert team, and you can easily customize the design in order to fit your personal style and needs. One of the most interesting facts about this platform is that it offers all the leading SEO tools that help you improve your site rank and drive more audience. There is also has features that allow you to learn where your website traffic is coming from, what your visitors are looking for, as well as how they’re interacting with your content or with in-depth Analytics tools. Squarespace also offers a comprehensive style editor that allows you to modify your site with different color and fonts. It also includes core feature such as image manager, analytics, built-in mobile website, blogging, SEO, powerful social integration, analytics and a massive range of templates, etc.


Cons: I really have to be careful when I consider what I do not like about the software, meaning: is the problem the software or me? For example, I always struggle with adding a domain. I have observes that the various templates tend to be too similar to each other and need a higher level of base creativity. At times I have had difficulty with tutorial for forms building. Many times tutorials are a bit confusing or unClear, however, I see many tutorial tend to be upgraded over time.
Like LeadPages, but focused equally between a stand-alone site and a Facebook tab. You can use both, or you can focus on one or the other. They have all of the email integration, analytics, and mobile functionality you’ve come to expect out of a landing page builder. As a special note, it accepts Paypal payment processing, which a surprising number of these apps don’t.
For that, you can try the feature A/B testing. This testing allows you to create two different campaigns and then you can target the audience for those after that you will see the result of which campaign has more opening rate than other. You can make your pages more stylish with these conversion tools.  There are lightbox forms are available which has more conversion rate than regular sign up forms.
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